Tuesday, June 28, 2011

Why Gadgets Flop

According to the old saying, you learn more from a failure than a success. Well, if that’s the case, the consumer electronics industry ought to have a master’s degree by now. There was the ­ROKR E1 from Apple and Motorola, the first iTunes phone that, idiotically, held a maximum of 100 songs. There was Google Wave, a piece of Web software more baffling and complex than the 1040 tax form. There was the KIN smartphone, which Microsoft spent several years and around $1 billion to develop, only to withdraw it from the market after only two months.

(Not to harp on Microsoft, but let’s not forget its SPOT wireless watch, Smart Display wireless screen or Zune wireless music player. In fact, besides the ­Xbox and PC peripherals, has Microsoft ever successfully launched a new piece of hardware?)

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